New Aertv movie channel to showcase 10 JDIFF shorts

17 Feb 2012

Irish free online TV service is launching a new channel – Aertv Movies – to coincide with this year’s Jameson Dublin International Film Festival.

The new channel, which is being initially sponsored by Jameson, will show 10 Irish short films over 10 days which have all been screened at past Dublin International Film Festivals.

It will also show cast interviews from films being shown at this year’s festival, such as the cast of Cloudburst, starring Dublin-born actress Brenda Fricker, and from films soon to be released.

There will be interviews from the red carpet with all of JDIFF’s guests, including actor Al Pacino. The channel will also focus on the behind-the-scenes work from festival organisers.

“Having the launch of Aertv Movies coincide with the world-famous Jameson Dublin International Film Festival, and having Jameson sponsor the channel is a real coup for us,” said Phillippe Brodeur, Aertv director.

“To be able to show such a prestigious Irish event as our launch feature is a really strong foundation for the beginnings of the channel and demonstrates our intent to make the channel an integral part of bringing independent Irish films to the movie-loving Irish public.

“In today’s money-focused movie industry, it is difficult for smaller, low-budget, art-house movies to reach the screen. We want to help change that and provide opportunities for the vast array of Irish movie talent out there,” said Brodeur.

Aertv was formerly known as Magnet WebTV and relaunched last year as a registration-free service. It offers users the ability to watch live TV online on a PC, smartphone or tablet.