Google unveils Magnifier music discovery site

18 Aug 2011

Google has taken the wraps off its new cloud music discovery service Magnifier, which attaches live performances and interviews to free songs from a variety of music genres.

“Since the beginning, our goal has been to help you fall in love with your music all over again, and now we’re taking that idea one step further,” said Paul Joyce, product manager for Music Beta.

Three months ago at Google I/O, Google launched its Music Beta service that allows users to upload their personal music collection to the cloud and listen to it on the web or on an Android smartphone or tablet computer.

Google’s mission to help you fall in love with music again

“Today we introduced Magnifier, a new music discovery site that will keep your collection growing. Magnifier will feature great music and the people who make it, including videos of live performances, interviews with artists, explorations of different musical genres and free songs that you can add to your Music Beta collection,” Joyce said.

Users who wish to create a Music Beta by Google account need to request an invitation.

The featured artist on Magnifier this week is Grammy-nominated indie band My Morning Jacket. Google is giving away two of the band’s tracks free to Music Beta users, one of which is an exclusive to Magnifier; a live performance of The Day is Coming.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years