Argos scrambles to fix error selling new MacBook Pro for €100

24 Nov 2016

MacBook Pro. Image: Hadrian/Shutterstock

With thousands of items for sale through its website, Argos can be forgiven for having the odd pricing error – but one that saw the new Apple MacBook Pro for sale at €100 was a totally different story.

The new Apple MacBook Pro has not been without its critics since it launched at the end of October, with its new Touch Bar viewed as more of a gimmick that ignored functionality in favour of style.

Of course, this still hasn’t stopped the general public clamouring to hand over thousands of euro for the latest must-have Apple product.

So when it emerged that the major retailer Argos was suddenly selling the new 15.4in MacBook Pro for the paltry sum of €100, news of the ultra-low cost spread like wildfire on social media and message boards.

However, to anyone in any way familiar with the typical price of Apple products, €100 was obviously a mistake on the part of Argos.


Screenshot of the original pricing error. Image: Argos

A ‘genuine error’

Within the space of less an hour, all of the MacBook Pros were sold out across the country, as well as in the UK, where it was also ‘on sale’ for £100.

While the error has now been corrected by Argos, the fact that the product was originally displayed as an ‘Apple MAC 5’ suggests that a placeholder product page was published a little earlier than expected. reached out to Argos for comment following the discovery of the price error and was told that this was a “genuine error” on its part and at the time, they were “updating the details as a matter of urgency”.

Unfortunately for those looking to avail of this incorrect price, it has now returned to the actual price of €3,049.

MacBook Pro. Image: Hadrian/Shutterstock

Colm Gorey was a senior journalist with Silicon Republic