Sony’s UK and Ireland MD talks PlayStation 4 demand and console wars

26 Nov 2013

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Pin on PinterestShare on RedditEmail this to someone

Share on FacebookTweet about this on TwitterShare on LinkedInShare on Google+Pin on PinterestShare on RedditEmail this to someone

Amid the excitement building ahead of the PlayStation 4 launch in Ireland, we spoke to Fergal Gara, vice-president and managing director of Sony UK and Ireland, about how this next-generation console stands up to the competition.

Having already sold 1m consoles during its first weekend of sales in the US, Gara anticipates another successful opening weekend for Sony starting Friday, 29 November, when the console hits Europe, Australia, New Zealand and Brazil.

As PlayStation readies an advance on these territories, the console wars are already in full swing with the Xbox One matching Sony’s sales figure within the first 24 hours of its release in most markets, setting a new record for Microsoft.

We asked Gara why the PlayStation 4 should be the console of choice for gamers heading in to 2014, and also why he believes the brand is so popular in Ireland, where GameStop reports stronger pre-orders than any other country.

Gara also offers his advice for consumers who eagerly want to get their hands on a console this weekend, despite warning signs from GameStop that initial supply may not meet demand.

 

Additional footage provided by Sony

66

DAYS

4

HOURS

26

MINUTES

Buy your tickets now!

Elaine Burke is managing editor of Siliconrepublic.com

editorial@siliconrepublic.com