In a move targeted directly at content providers and publishers, Google has introduced a new way of video content distribution via its AdSense platform.
The company describes the service as an enabler for publishers to display relevant targeted video content within a customised ad-supported media player.
Google says it is working with a select group of YouTube content partners including TV Guide Broadband, Expert Village, Mondo Media, lonelygirl15, Extreme Elements and Ford Models to supply the video content.
The video units are user-initiated and will play only after a user has clicked to play the video.
The ads within the video unit are targeted based on a combination of the video content and the publisher’s site content.
Advertisers will be charged on a cost-per-click or cost-per-impression basis. The ads will appear as a companion banner at the top of the video unit and as a text ad on the bottom portion of the video once the video begins playing.
AdSense publishers and YouTube content partners will receive a share of the revenue.
“Content distribution on AdSense improves the overall web experience by connecting consumers with more relevant information and entertainment on the sites they visit,” Google said this morning in a statement.
“This new program is a scalable and cost-effective way to distribute content online, creates a new revenue opportunity for publishers and content owners, and helps advertisers reach their target audiences in new and innovative ways. It will also allow AdSense publishers a unique way to enhance their sites with fresh, dynamic content,” Google added.
The video units are now available in the US for English language websites and the company said it will expand the programme to include other kinds of content over the coming months.
By John Kennedy
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