Irish Broadband reveals €1.5m marketing plan

6 Sep 2007

Irish Broadband today revealed a new marketing strategy that will focus on promoting its wireless and fixed-line DSL broadband services as well as voice over IP services.

Using the theme “Set yourself free with Irish Broadband”, the TV, radio and print advertising campaign will promote packages that the company says are free from download limits, complicated set-ups and high prices.

“Our new campaign was developed around the concept of freedom. Irish Broadband gives consumers the freedom to choose the right broadband solution to suit their needs, whether it’s for downloading music, online gaming, uploading photos or simply booking a flight,” commented Iris Daly, marketing manager at Irish Broadband.

“Combining both wireless and DSL products with unlimited downloads on all our broadband services we are now at the forefront of providing Irish consumers the best value options for broadband in terms of both quality and service,” Daly said.

Irish Broadband currently offers a broadband-in-a-box wireless service from €18.95 a month and a fixed line broadband service that starts at €21.95 per month.

By John Kennedy