Bank of Ireland invests in mobile top-up


14 Jun 2005

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Macalla Software has delivered a prepaid mobile top-up service to Bank of Ireland that will enable phone users to top up their phones by simply sending a text message.

The service, called Text Top Up by the bank, went live at the start of May and is available to Bank of Ireland customers on Vodafone and O2 networks.

The Macalla Mobile Top-Up based service enables Bank of Ireland customers to top-up their own prepaid accounts, and those of friends and family, directly from their mobile phones by sending a free text message to 50365, and to pay for the transactions via their Bank of Ireland account.

Ciaran Kilbride, head of cards development, personal lending, at Bank of Ireland commented: “Bank of Ireland is an innovator, and core to our competitive differentiation is our ability to quickly and cost-effectively add new and compelling services to our customers.”

Registration is via any Bank of Ireland ATM, a process that takes no more than a couple of minutes. Once registered, a customer can top-up from his mobile phone anytime anywhere in Ireland and when overseas. The top-up call credit is applied automatically within a matter of minutes.

Macalla Mobile Top-Up enables the top-ups and associated processes in a fully secure and reliable manner, provides connectivity with the mobile operator SMS delivery and prepaid billing systems and the bank’s payments systems, and includes a suite of web-based applications for call centre and supervisor staff to ensure the smooth and efficient ongoing operation of the service.

In addition to giving Bank of Ireland customers access to a new, convenient and secure value-add payment option, it also generates a significant new revenue stream for the bank.

Macalla worked directly with Bank of Ireland on a full-service turnkey basis to deliver the solution including the software platform and a complete range of consultancy, technical integration and ongoing support services.

“Not only has the solution deployment been timely and cost-effective, but importantly Bank of Ireland also has an excellent, proven and extensible platform upon which to build and deliver additional services into the future”, says Niall O’Cleirigh, chief executive officer, Macalla Software.

By John Kennedy