Vodafone initiative claims to cut bills by 55pc


9 May 2005

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Post-paid customers of Vodafone can make savings of up to 55pc on the cost of their current bills as part of a new pricing initiative, the company claimed this afternoon.

Under the new price plans entitled ‘Perfect Fit’, Vodafone customers can sign up to one of five new monthly tariffs, each of which includes bundled minutes to any network at any time.

Customers can then choose from seven ‘add-on’ packages which will buy them extra text messages, off-peak minutes, international minutes, data or 3G content packages. The add-on packages and the tariff itself can be changed each month to suit the customer’s usage.

“Our new ‘Perfect Fit’ tariff plans are an important part of a concerted drive to maximise value for our business and consumer customers in an environment of increasing competition,” said Vodafone Ireland’s new CEO Teresa Elder. “This is the biggest step we have ever taken in this area and will result in substantial savings for our post-paid customer base.”

Some of the benefits of the new ‘Perfect Fit’ tariffs include: a choice of five plans with up to 600 bundled minutes; ‘in-bundle’ rates of 17 cent per minute in Perfect Fit 600; new and improved bill summary showing customers savings and balance; international minutes down to 34 cent per minute to international landlines and mobiles; 3G data packages for Barclays Premiership; 3G MTV Music and Movie of the Month; and free voicemail and 6 cent text messages will continue to form part of the offering.

“Thousands of our high usage customers will cut their mobile phone bills by more than half and a substantial proportion of our prepaid base will benefit by moving from their existing prepaid tariff to the new post-paid ‘Perfect Fit’ tariffs,” Elder said.

By John Kennedy