Dell and Microsoft see red over AIDS in Africa


25 Jan 2008

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From 31 January, Irish consumers will be able to buy a Dell PC and contribute to the fight against AIDS in Africa at the same time.

Dell is to offer unique (PRODUCT) RED branded PCs and printers, powered by Microsoft Windows Vista Ultimate (PRODUCT) RED.

PRODUCT (RED), launched in 2006, is a brand designed to engage business and consumers in the fight against AIDS in Africa. To date, partners have contributed more than US$57m to the global fund based on the sale of (PRODUCT) RED products. (PRODUCT) RED funds are at work on the ground in Rwanda, Swaziland and Ghana.

With each purchase of a (PRODUCT) RED-branded Dell laptop with Windows Vista Ultimate (PRODUCT) RED, Dell and Microsoft will make a combined contribution of €34 to the global fund. All of this money goes towards grants for Africa. €34 will pay for nearly four months of life-saving, anti-retroviral treatment for an African AIDS victim.

“The computer has revolutionised our lives; the (RED) Dell Microsoft partnership goes a step further with PCs which channel money to the global fund,” said Bono, co-founder of (RED).

Dell (PRODUCT) RED products are distinguished by their vibrant red colour and accents and distinctive (PRODUCT) RED branding. All Dell (PRODUCT) RED PCs feature Intel Core 2 Duo processors. Windows Vista Ultimate (PRODUCT) RED includes six unique desktop wallpapers, a screensaver, two innovative Windows Sidebar gadgets and a (RED)-themed Windows DreamScene.

“The (RED) campaign is making a tangible difference in the lives of people living with AIDS in Africa,” said Michael Dell, chairman and CEO of Dell, which is the exclusive partner for PCs and peripherals for (PRODUCT) RED. “We’ve seen what computers can do to keep people connected, but with (RED), the sale of these products will actually help keep people alive. We couldn’t be more proud to be part of this initiative.”

“The (RED) business model is a powerful way for consumers to use their purchasing power to help bring about positive change in the world, and we are pleased to have Windows Vista Ultimate (PRODUCT) RED be an engine for that change,” said Bill Gates, chairman of Microsoft.

Models include the XPS M1330 (PRODUCT) RED laptop and the XPS M1530 (PRODUCT) RED laptop, retailing at €1,199 and €1,179 respectively.

By Niall Byrne