Postcard start-up strikes images deal with Lonely Planet Images

29 Jul 2011

Postcard lovers across the world are about to receive a welcome boost as new start-up has signed a digital content deal with Lonely Planet Images to enable people to create personalised postcards with stunning images.

The service enables a user to quickly create and edit a personalised postcard using their computer and then prints and sends the postcard on his or her behalf.

Images can be added from the global image gallery, Facebook, Flickr or a user’s own camera/phone/computer.

An estimated 135m-plus postcards are sent and received per year in Ireland and the UK – summer holidays are a peak period.

Lonely Planet Images is a digital image library with a collection of more than 300,000 downloadable travel photographs taken by some of the best travel photographers in the business.

The selected image collection for captures the diversity of the world’s countries: from the major tourist attractions to everyday scenes, from popular destinations to little-known places off the beaten track.

The service costs €1.79 for the printing and postage of a single postcard, yielding a consumer saving versus the high street. Cards can be created quickly and easily while on the go.

From Lonely Planet to social planet

The company’s product focus is on postcard excellence, using 330g high quality product with glossy image front and high print quality. Its print partner, Kilmartins, is an established print company with about 145 years of experience. 

People can design their own card: chose image, message on front and back with selected font type. The user’s tailor-made postcard is printed and posted for less than the price of sending a generic high street one with stamps.

“With this partnership, we are delighted to be making our images readily available to postcard lovers all around the world,” said Callum McLennan of Lonely Planet Images.

John Kennedy is a journalist who served as editor of Silicon Republic for 17 years