Nokia is targeting the youth market with its new Lumia 620 Windows 8 smartphone, which it is launching alongside the flagship Lumia 920.
The new Lumia 620 smartphone is something of a chameleon, coming with several different translucent polycarbonate shells that allow users to personalise the appearance of the device.
The phone comes with a 5-megapixel main camera and VGA front-facing camera.
A Cinemagraph lens allows users to add animations to still photos while Smart Shoot creates a single, perfect shot from multiple images, even removing unwanted objects from the picture.
The smartphone also comes with NFC support, which allows users to potentially make payments via their devices using the Windows Phone 8 Wallet app or connect to NFC-enabled portable speakers.
Further personalisation is possible through the adjustable Live Tiles that come with Windows 8, as well as access to Xbox Live, Microsoft Office, 7GB of online SkyDrive storage and Internet Explorer 10.
“We continue to execute on our strategy to reach new audiences and new markets,” said Jo Harlow, executive vice-president, Nokia Smart Devices.
“With its innovative design, the latest Windows Phone 8 software and signature experiences from Nokia, like Nokia lenses, Nokia Maps and Nokia Music, the Nokia Lumia 620 is a highly competitive smartphone at this price point.”
The device is powered by Qualcomm’s Snapdragon S4 Plus processor.
“People can do more of the things they love when they choose a mobile device that has a Qualcomm Snapdragon processor,” said Enrico Salvatori, senior vice-president and president of Qualcomm Europe.
“The Snapdragon S4 Plus processor is the heart of the Nokia Lumia 620, making it possible to multitask, stream in HD and share content at super-fast speeds.”