Yahoo! signs ‘non-exclusive’ ad deal with Google

7 Feb 2013

Marissa Mayer, CEO, Yahoo!

Yahoo! has announced an advertising deal with Google that will see ads from the search giant appearing on some of Yahoo!’s websites. The deal comes just seven months after Marissa Mayer, formerly one of Google’s top executives, took over as CEO at Yahoo!

Yahoo! revealed details of the new alliance via a blog post yesterday. Announcing that it is to team up with Google on contextual advertising, Yahoo! said it has signed a global, non-exclusive deal with Google to display ads on various Yahoo! sites and certain co-branded sites.

The non-exclusive clause means Yahoo! may be planning on forging similar advertising deals with other companies down the line.

The move will see Yahoo! using ads derived from Google’s AdSense and AdMob services.

“By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful,” said the company in its blog post.

Yahoo! said its users won’t be affected by a noticeable difference in how or where ads appear, however.

“More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure we’re delivering the right ad to the right user at the right time,” added the company.

Google, meanwhile, announced yesterday that it is revamping AdWords by rolling out enhanced campaigns over the next few weeks to make it easier for marketers to reach their target audiences on different devices.

Carmel Doyle was a long-time reporter with Silicon Republic