Yahoo! and Twitter enter content-sharing partnership


24 Feb 2010

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Internet portal Yahoo! has entered into a partnership with Twitter to integrate the popular microblogging service into its own offferings through search and beyond.

With Yahoo!’s search engine, users will now be able to find tweets in real-time search results but Twitter will also be integrated into Yahoo! Mail, Yahoo! Sports and its homepage, allowing users to share its content straight onto Twitter – in other words the ability to tweet from within all of Yahoo’s services.

Using its Firehose service, Twitter says Yahoo! will have a similar service to other companies it has created partnerships with, including "a full feed of public tweets sent to Twitter and our partners every second of every day from all around the world".

"From our perspective, this partnership represents a big opportunity," said Twitter co-founder Biz Stone.

"Tweets may be short, but they have proven over and over again to contain valuable information. As the Twitter information network grows and expands, it becomes more valuable for everyone who participates. Our open approach helps us get closer to providing universal connectivity to a global network of immediate information."

Bryan Lamkin, senior vice-president of the consumer products group for Yahoo! said this move was part of the company’s aim to simplify the user’s world by bringing together their social worlds.

"Let me try to capture the enormity of this integration in 140 characters or less: We’re turning the key to the online social universe – you will find the most personally relevant experiences through Yahoo!," he added.

By Marie Boran

Photo: Yahoo! users will be able to find tweets in real-time search results as a result of a content-sharing partnership between Yahoo! and microblogging site Twitter