Motorola XOOM 2 joins Alitalia to enhance travel experience

19 Jun 2012

The Motorola XOOM 2 tablet computer is taking off with Alitalia, as Motorola Mobility is providing the Italian airline’s crew with the device to help them personalise service and enhance passengers’ satisfaction.

The Motorola XOOM 2 tablets will include passengers’ profiles, travel histories, seating and on-board menu preferences, and any inconveniences they had on previous trips.

Alitalia will be among the first airlines in the world to provide their crew with a tablet, Motorola Mobility said, and the tablet will also enable the flight attendants to access the aircraft’s internal manuals.

Motorola XOOM  2 tablets will also be introduced as Alitalia’s in-flight entertainment services (IFE) for Business and Magnifica Class passengers on mid- as well as long-distance flights to Moscow, Saint Petersburg, Tel Aviv, Beyruth, Riyadh and Teheran that are now without an IFE service.

Preloaded content on the tablets will provide passengers with free access to movies, music, video games, and online magazines.

In addition, passengers will also be able to use the Motorola XOOM 2 before they even step on an Alitalia flight, when the tablet will be placed in 10 Alitalia lounges, Freccia Alata.

“Today we have made another further step ahead in our customer relationship management strategy” says Marco Sansavini, director of sales, Distribution and Customer Care in Alitalia. “It is a priority project for the new Alitalia, which involves the training of 9,000 people.

“Alitalia wants to make the onboard flight an extraordinary experience and the tablets will enable the crew to always stay online and in touch with the needs and preferences of its passengers.”

Maurizio Angelone, vice president and general manager, Mobile Devices, EMEA, Motorola Mobility, said tablets have increasingly become a must-have device for staying connected, whether at home or on the go.

“We anticipate the transportation industry will make tablets an integral part of their consumer offering in the years to come,” Angelone added.

Motorola example

An example of Alitalia passenger information for a flight attendant on the Motorola XOOM 2 tablet computer

Tina Costanza was a journalist and sub-editor at Silicon Republic