Straight Outta Somewhere: the 2015 meme that was struck down by the White House

15 Dec 20154 Shares

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Ice Cube and his son O’Shea Jackson, Jr – who played him in Straight Outta Compton – at the film’s premiere in August 2015. Photo via Tinseltown/Shutterstock

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All it takes for a good meme to go bad is inappropriate usage by a government Twitter account.

In the lead up to the August release of Straight Outta Compton, the NWA biopic, promotion for the film included a meme of its own creation.

“It All Started Here.”

A photo posted by Beats By Dre (@beatsbydre) on

Launching the Straight Outta Somewhere meme generator, the film’s logo could be adapted for anyone to represent their city of origin, whether you were coming straight outta Compton, Dublin or… Albuquerque?

Straight Outta Comption meme

The readymade images were then easily shared online using the hashtag #StraightOutta, and a genius marketing campaign was born.

Celebrities were quick to take up the trend – some in much cuter ways than others.

The #StraightOutta hashtag is killin me. A photo posted by Questlove Gomez (@questlove) on

It also became a popular meme for superheroes, what with their famous origin stories and all.

Straight Outta Comption meme

#Daredevil #CharlieCox #Netflix #StraightOuttaHellsKitchen #Marvel

A photo posted by Julio A. Morales (@itstherealjulio) on

#StraightOutta #StraightOuttaSomewhere #StraightOuttaBrooklyn #Spiderman #MilesMorales #DiferentVersions A photo posted by Assertive_Ambition (@assertive_ambition) on

It was only a matter of time before gamers jumped on the trend.

#straightouttakonami #mgs #metalgearsolid #metalgearsolidv #konami

A photo posted by ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀【Matthew】 (@imreadytoball) on

And horror films became a surprisingly common theme.

Straight Outta Comption meme

Straight Outta Comption meme

Straight Outta Comption meme

Pretty soon, all of pop culture was getting a hip-hop backstory.

😂 #pokemon A photo posted by Haley ʕ•ᴥ•ʔ (@xhaleey) on

Straight Outta Comption meme

Straight Outta Comption meme

Straight Outta Comption meme

Straight Outta Comption meme

Even the classics weren’t safe.

And, of course, plenty of animals got swept up in the thug life (or, should I say, pug life?).

#StraightOutta bed and already back to sleep. #napalldaysleepallnight A photo posted by @ginny_jrt on

  Straight Outta Comption meme

Then the mash-ups began.

Straight Outta Comption meme

Straight Outta Comption meme

In the world of mixed martial arts, the meme became a way for Cris ‘Cyborg’ Justino to coax Ronda Rousey into a fight.

And, as things escalated, Straight Outta Somewhere started to get real.

Straight Outta Comption meme

Somewhere along the line, things got political.

Straight Outta Comption meme

Straight Outta Comption meme

And the White House Administration effectively wrecked the buzz with this clunker.

Way to ruin the fun, guys.

Keep watching Siliconrepublic.com as we look back on the greatest memes of 2015. Let us know your favourite at @siliconrepublic on Twitter.

Main image of Ice Cube and O’Shea Jackson, Jr by Tinseltown via Shutterstock

Elaine Burke is managing editor of Siliconrepublic.com

editorial@siliconrepublic.com